Every book, every sermon, every blog, and every new idea post must answer one question. It is the question I keep in mind as I write each of these posts and the one I used to ask when I evaluated manuscripts for publication. It’s the one I ask when a new strategy gets proposed at work. It’s the question I ask every Sunday morning at church and every time I delve into a new book or blog post.
Any message or text in any medium that fails to give a clear answer to this question is, at best, a collection of boring facts or anecdotes.
A sermon becomes simply information about a text, its background, some perspectives on it, or its characters. Is its main point that this Greek verb implies X and such image to the reader? So what?